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LEDGER & COINBASE PARTNER FOR DIRECT CRYPTO PURCHASES WITH HARDWARE WALLETS

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On Feb. 13, Ledger and Coinbase announced that Coinbase Pay will integrate with the Ledger Live app.


In practice, this means that Ledger users will be able to use Coinbase Pay to purchase digital assets without having to go through the step of purchasing with a hot wallet and then transferring to the Ledger.


“We’re excited to announce that @Coinbase Pay is now available as a buy provider through Ledger Live!


Use your Coinbase login to buy crypto, and have it immediately secured with your Ledger,” Ledger’s official account posted on X.


This integration improves what was previously an awkward process for Coinbase Pay and Ledger users. “Previously, transferring crypto from Coinbase to Ledger Live was a cumbersome process that left users vulnerable to potential errors. The integration of Coinbase Pay into the buy section of Ledger Live simplifies the crypto purchase process, enabling users to make purchases through their Coinbase account at the same cost as Coinbase.com and withdrawing to your Ledger in just a few clicks,” Ledger wrote on their blog.


“Coinbase and Ledger are two of the only companies in crypto for longer than ten years, and it’s already the case that we share both values and customers,” said Ian Rogers, Chief Experience Officer at Ledger. “Both Ledger and Coinbase are focused on making crypto easy-to-use and keeping consumers secure. Now Coinbase users can easily buy crypto right within Ledger Live, and Ledger users can easily buy with Coinbase. Ledger is proud to give this experience to Coinbase customers and option to Ledger users through this partnership.”


“Now Coinbase users can easily buy crypto right within Ledger Live, and Ledger users can easily buy with Coinbase.”
IAN ROGERS


“At Coinbase, we’ve focused on building the most trusted, scaled, and reliable onramps and infrastructure for onchain builders that expand access to crypto and help drive an updated financial system. We’re delighted to collaborate with Ledger to allow users to more seamlessly purchase crypto with Coinbase Pay straight into their self-custody solution.” said Lauren Dowling, Head of Product, Coinbase Developer Payment Services.


While this is, at first glance, a small step, it’s a powerful opportunity to encourage people to hold their crypto keys and use hardware wallets by making the process easy and less prone to user error. “It’s a great day to on-ramp to self-custody,” Rogers posted on X.


For users who have already established an account with Coinbase, the integration will allow for instant transactions without the need for additional KYC steps. There will be no extra fees; Ledger Live users will pay the same price for digital assets as on Coinbase.com.


The integration is currently available in the US, UK, EU, Brazil, New Zealand, Australia, Canada, and Singapore.


According to Rogers, this integration follows a series of other integrations, including with Moonpay and Ramp, he told Coindesk on Feb. 13.


“There are 5.3 billion internet users, 5 billion social media users, 500 million crypto owners, and there are on the order of 10 million people in secure self-custody. That’s a very small number. So for us, things like this are about advancing that narrative,” he told CoinDesk in an interview.


This announcement comes several months after Ledger suffered a major security incident in late 2023.


Source: nftnow.com