Visa is enhancing customer engagement with its interactive Web3 loyalty program, featuring gamified giveaways and augmented reality treasure hunts.

Developed in collaboration with the blockchain-based platform SmartMedia Technologies, this initiative aims to seamlessly integrate digital and tangible rewards into everyday transactions. Customers can easily earn and redeem points for prizes in unique and immersive ways for rewarding experiences.

Enhancing Customer Engagement via Blockchain Technology

Engaging in Visa’s Web3 loyalty program allows participants to effortlessly unlock promotional tokens during their daily activities, merging virtual and real-world experiences through a user-friendly, no-code platform.

Participants benefit from SmartMedia’s sophisticated “Web3 Digital Asset Management and Engagement Platform,” offering secure storage and management of digital collectible rewards opening both virtual and tangible gifts for a more tailored approach.

While some features of the “Visa Web3 Loyalty Engagement Solution” are still in development — with regional availability varying — this initiative signifies a significant breakthrough in the progression of customer loyalty programs.

By resonating with the ongoing trend of blockchain perks and the increasing appetite for customized customer experiences, Visa reinforces its status as a frontrunner in innovative financial technology. 

Source: nftplazas.com