If you’ve been pining for the opportunity to have your favorite photos replicated onto a digital Reebok sneaker, you are in luck. 

On Friday, the sports brand announced a new feature in partnership with Futureverse called “Reebok Impact” — an AI-powered tool where users can send a photo via Instagram direct message and in return receive “a custom sneaker in the colors and style of the image.”

Users can create up to four pairs for free and send the file to games like Fortnite and Roblox. 

Leveraging AI creates an easy-to-navigate user experience that meets sneaker fans where they are. The future of fashion has arrived, and this is only the beginning,” Futureverse co-founders Shara Senderoff and Aaron McDonald said in a statement. 

Reebok is the latest to jump into the digital fashion game. Parent company Adidas announced a “long term collaboration” with move-to-earn app STEPN last month, intended to bring Adidas sneaker NFTs to the platform. 

Corporate rival Nike this week also announced new developments in their digital wearable business. .SWOOSH, Nike’s NFT platform now allows users to create their own designs and enter a competition to make their digital shoe real. 

Reebok is not offering users the ability to purchase physical pairs of their “Reebok Impact” sneakers, but the company said using Reebok Impact will come with an “incentive” to make some real-life purchases. 

Source: Casey Wagner – blockworks.co