Ubisoft, the French gaming company behind Assassin’s Creed and Far Cry, is one of many large tech companies investigating the use of blockchain technology.
However, following the initial excitement surrounding non-fungible tokens (NFTs), Ubisoft is taking a more cautious approach. According to Ubisoft CEO Yves Guillemot, the company is still investigating the technology and whether it can empower gamers.
Many major game publishers, including Activision Blizzard and Electronic Arts, are conducting blockchain research. The company has been experimenting with blockchain for some time now but has yet to see any accurate results from its efforts.
Ubisoft’s strategy will be cautious until the industry figures out how to integrate cryptocurrency into a game without disrupting the gameplay experience or making players feel nickel and dimed. However, Ubisoft’s chief technology officer, Nicolas Guérin, recently told Cointelegraph that the company is investigating how blockchain can benefit gamers.
He said the company has no plans to use blockchain but will keep a close eye on developments.
Ubisoft isn’t excited about NFTs
“Right now, we’re not using any blockchain technology,” Guérin explained. “We are still researching and looking into what could be useful for our customers, and if anything comes out of that,” the company said.
Yves Guillemot, the company’s CEO, stated in a recent interview that it is still investigating the technology and whether it can empower gamers. According to Jean-Julien Baronnet, CEO of Ubisoft France, the company is still investigating the technology.
“We are in blockchain research mode,” Baronnet recently stated. “The goal is not to create a new platform or game, but to empower players by giving them more control over their digital assets.”