Snoop Dogg surprised fans in a devoted Clubhouse room yesterday. After taking ownership of Death Row Records about a week ago, now revealed plans for it to become the first NFT record label.
“Death Row will be an NFT label,” said Snoop. “We will be putting out artists through the metaverse… Just like we broke the industry when we was the first independent to be major, we want to be the first major in the metaverse.”
The announcement took place on social media channel Clubhouse.
The news arrives just a week after Snoop partnered with blockchain gaming company Gala Games for the release of his new album B.O.D.R. (Bacc on Death Row), which dropped on the blockchain as a stash box of NFTs in the Gala Music store.
Priced at $5,000, the Gala Music version of the album features one of the LP’s 17 songs as an NFT, as well as three exclusive bonus tracks.
“If anything is constant, it’s that the music industry will always be changing,” Snoop said in a press release. “Blockchain tech has the power to change everything again and tip the table in favor of the artists and the fans, and we’re going to be right at the front of the pack with this Gala Music deal.”
Snoop (né Calvin Broadus Jr.) is hardly a newcomer to NFTs. Last September, he revealed he had been collecting the digital tokens under the alias Cozomo de’ Medici and had amassed some $17 million in NFT holdings.