Puma unveils new metaverse project

Puma unveils new metaverse project

Puma, a German sportswear company, has launched an interactive metaverse project called Black Station to showcase a collection of its limited-edition sneaker NFTs.

Puma to launch Futrograde NFT collection

The sneakers in question are part of the company’s “Futrograde” collection, which will be displayed during New York Fashion Week, which began on Friday.

According to a statement, holders of these NFTs can exchange them for physical sneakers anytime. Puma joins fellow sportswear giant Adidas as the latest sportswear brand to launch digital collectibles with the Black Station project. In a press release, Puma’s Chief Brand Officer Adam Petrick stated:

“Black Station was PUMA’s home for our most innovative fashion designs twenty years ago […] Given the boundaries we are pushing in product design and digital, we thought it was appropriate to resurrect Black Station as a new portal for digital exploration in fashion, sports performance, our heritage classics, and innovation.”

Futrograde collection is part of a recent trend among clothing and luxury brands to release physical products linked to digital assets, colloquially known as “phygitals.”

Other well-known brands that followed suit include Prada, Tommy Hilfiger, and Ester Lauder.

Meanwhile, BTCPEERS reported at the end of last year that Adidas, along with fellow heavyweight brands Nike and Pepsi, had realized more than $220 million in combined NFT trading volume.

Source: Earlyminter.

13 de September de 2022

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