Puma, a German sportswear company, has launched an interactive metaverse project called Black Station to showcase a collection of its limited-edition sneaker NFTs.
Puma to launch Futrograde NFT collection
The sneakers in question are part of the company’s “Futrograde” collection, which will be displayed during New York Fashion Week, which began on Friday.
Meet the NFRNO and the FASTROID.
Our exclusive NFTs part of the FUTROGRADE show, coming September 13, during the New York Fashion Week.
Enter the Black Station and discover the full experience: https://t.co/kdXcrAiyg5#PUMANYFW pic.twitter.com/wO0TsljtMS
— PUMA.eth (@PUMA) September 7, 2022
According to a statement, holders of these NFTs can exchange them for physical sneakers anytime. Puma joins fellow sportswear giant Adidas as the latest sportswear brand to launch digital collectibles with the Black Station project. In a press release, Puma’s Chief Brand Officer Adam Petrick stated:
“Black Station was PUMA’s home for our most innovative fashion designs twenty years ago […] Given the boundaries we are pushing in product design and digital, we thought it was appropriate to resurrect Black Station as a new portal for digital exploration in fashion, sports performance, our heritage classics, and innovation.”
Black Station is LIVE: https://t.co/kdXcrAiyg5
Our very own 3D spatial playground. A unique Web3 space that enables our NFT community and all PUMA followers to experience the brand like never before. Stay tuned. #PUMANYFW pic.twitter.com/JbyD5CxMfB
— PUMA.eth (@PUMA) September 7, 2022
Futrograde collection is part of a recent trend among clothing and luxury brands to release physical products linked to digital assets, colloquially known as “phygitals.”
Other well-known brands that followed suit include Prada, Tommy Hilfiger, and Ester Lauder.
Meanwhile, BTCPEERS reported at the end of last year that Adidas, along with fellow heavyweight brands Nike and Pepsi, had realized more than $220 million in combined NFT trading volume.
Source: Earlyminter.
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