Suku and Polygon take Web3 user experience to the next level with first NFT mint on Twitter.
Suku and Polygon Labs teamed up to open a historic chapter in the world of Web3 by launching an unprecedented open edition NFT collection, minted entirely on Twitter, to celebrate the launch of the Polygon 2.0 proposal. With more than 50,000 NFTs minted exclusively via tweets during the 48 hour mint window, this collaboration captured intense interest and the attention of thousands of users and businesses. Beyond the 50,000 NFTs minted, social engagement with the brand and the activation garnered +88,000 social mentions, +22M impressions, and +18M users reached. It also allowed Suku to get +48,000 wallet downloads in just 48 hours.
Suku is a provider of intuitive decentralized tools, allowing everyday users and creators to unlock the full potential of Web3, hassle-free. Their social web3 wallet allows users to receive and send funds instantly, including to those who haven’t set up a wallet yet, all via a Twitter handle as a crypto address. Suku’s mission is to accelerate the adoption of Web3 among everyday internet users by developing intuitive products that don’t require prior knowledge of the crypto space. By integrating its tools with popular platforms like Twitter, where users already spend their time, Suku is pioneering a user-centric approach to blockchain technology.
The success of the social minting campaign lies in its three key pillars: the user-friendly minting process activated simply by tweeting within defined parameters, utilization of a fast and scalable blockchain like the Polygon Network, and the ability to manage NFT minting and ownership without the need for complicated seed phrases or private keys.
Redefining Simplicity: Minting NFTs through Twitter
Minting NFTs entirely through a social platform is an approach toward onboarding that takes the native understanding of social platforms and leverages it for those who may not be entirely web3 fluent. Suku has masterfully eliminated the complex onboarding process that can deter newcomers from entering the NFT space. Minting NFTs has been reduced to a mere tweet – as user-friendly and intuitive as one could imagine. In this case, tagging @0xPolygon and @SukuThis in a new tweet sparked the magic. After tweet-minting, users managed the NFT by downloading the Suku Wallet Chrome Extension or entering the Suku Wallet Webapp with their Twitter user account, making the onboarding process as easy as logging in with Twitter and heading into the “Collectibles” tab.
A New Era of NFT Collection: The Suku Wallet
The seamless NFT collection facilitated by the Suku Wallet marks another leap toward inclusivity in the blockchain space. Users can effortlessly manage their NFT collections by logging in with their Twitter handles, bypassing the need for complex account setups, seed phrases, and complicated crypto addresses.
Suku Wallet changes the game by eliminating some of the biggest hurdles to mainstream adoption of Web3
- The complex onboarding process. A social login replaces it.
- The clunky and hard-to-remember alphanumeric crypto addresses Social @handles replace these.
- The need to have a wallet in the first place. Any Twitter user can receive digital assets directly, eliminating the requirement for an additional wallet.
Bonus track: Users don’t need to spend on gas fees
A common hurdle for first-time users to mint and collect NFTs is the requirement to hold cryptocurrency (in this case, MATIC) to cover gas fees. This can be a significant obstacle for companies keen on distributing NFTs or Tokens to crypto novices. Suku upends this convention, allowing users to mint NFTs just by tweeting – with zero gas fees, thus lowering the entry barriers and hastening adoption.
What is Polygon 2.0?
Introducing Polygon 2.0, The Value Layer of the Internet. A vision for Polygon’s future that brings Ethereum to Internet-scale. Just as anyone can create and exchange data, Polygon 2.0 proposes a protocol that enables anyone, anywhere to create, program, and exchange value.
Polygon 2.0 is a network of ZK-powered L2 chains, unified via a novel cross-chain coordination protocol. For a user, the entire network will feel like using a single chain. The network can support a practically unlimited number of chains and cross-chain interactions can happen safely and instantly, without additional security or trust assumptions. Unlimited scalability and unified liquidity.
Such a remarkable proposal required special attention, and the commemorative social mint powered by Suku was perfectly positioned to bring eyeballs to this momentous occasion.
For media inquiries, please contact Nikki Brown at (310) 260-7901 or Nikki(at)MelrosePR(dot)com.
On a mission to onboard mainstream into Web3, Suku’s ecosystem provides and powers user-friendly tools that enable everyone to take advantage of the potential of Web3 without intricate onboarding processes or the need for technical knowledge.