Each year, one of the most exclusive and coveted tickets at the U.S. Open is not for courtside seats, but for access to the Grey Goose VIP Lounge, where celebs, influencers and media pass through for the duration of the storied tennis tournament. This year, Grey Goose is opening their VIP Lounge to anyone, via the metaverse. You can join via a laptop; an Oculus is not necessary.
Stylish avatar ☑️
Virtual cocktails ☑️
REAL US Open tickets?
Anything is possible in the first-ever @GreyGoose Metaverse Lounge.
— US Open Tennis (@usopen) September 1, 2022
In addition to hosting guests in-person, Grey Goose has recreated its VIP Suite as the Virtual MetaVIP Lounge in Decentraland. The brand’s first-ever metaverse activation is now live and will run through the duration of the matches, ending on Sept. 12.