Funko, a pop culture retail brand, is expanding into cryptocurrency by collaborating with Warner Brothers to offer a physical and digital comic book collectible exclusively through retail giant Walmart.
DC fans who purchase the Funko collectible can connect their crypto wallet and claim the NFT online, which is minted on the WAX blockchain.
The “phygital” bundle includes a printed copy of DC’s “The Brave and the Bold” comic book cover as well as a non-fungible token (NFT) redeemable online.
Funko’s goal, according to CEO Andrew Perlmutter, is to “marry the two worlds” of physical and digital collecting. DC fans who buy the collectible can use their crypto wallet to claim the NFT online, which is minted on the World Asset eXchange blockchain (WAX), a network that supports 60 million NFTs (including those previously issued by Funko, Topps, Atari, and other mainstream brands) and 30,000 dapps.
For the past year, Funko has made strides in releasing NFT components to its flagship “Pop!” action figures. It launched its digital asset extension with the Teenage Mutant Ninja Turtles collection in August 2021, allowing users to purchase figurines and an NFT.
Funko will begin selling the 30,000-unit “Brave and the Bold” collection at Walmart on October 7.
Unsurprisingly, the DC 2.0 Funko NFT packs continue to fall. You can currently get that at a 22% discount off the original price.@DisTrackers @TheeUncleJerry pic.twitter.com/NPoSD14gUl
— UltraDan (@DanFunko) September 19, 2022
“We think this is a great opportunity to test out what this could look like with retailers and if we wanted to expand our NFT business to both physical and digital retailers”
PERLMUTTER SAID.
Source: Earlyminter.
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