Cool Cats Group, the Web3 company and global character brand known for its NFT collection has set the stage for a groundbreaking appearance in the 97th annual Macy’s Thanksgiving Day Parade. In a historic move, Cool Cats is poised to become the first-ever NFT collection to grace the iconic holiday extravaganza. The parade is set to unfold in real-time on November 23 in New York City.
Cool Cats has evolved from NFTs to the mainstream through storytelling and partnerships since its founding in 2021. The project was given the opportunity to join the Macy’s Thanksgiving Day Parade through an online contest held by Macy’s that provided one of five NFT brands the chance to be included. The other finalists included VeeFriends, Boss Beauties, gmoney, and SupDucks.
We’re about to turn New York City into Blue York City! Here’s your first look at our OFFICIAL @Macys Thanksgiving Day Parade balloon🎈
Who is going to come see it in person? pic.twitter.com/WjoKmqTkiJ
— Cool Cats (@coolcats) September 14, 2023
Clon, creator and founder of Cool Cats is a long-time fan of the Parade. For years growing up, he shared that he would watch the Parade on television with his grandfather, and now he’ll get to experience the holiday spectacle in a whole new way – seeing his characters as larger-than-life balloons at one of the world’s most celebrated events.
“This is a big moment for me as an artist and as the founder of Cool Cats,” shares Clon. “Personally, the Macy’s Thanksgiving Day Parade has always been an important event in my family and it holds a lot of memories. Being able to showcase my artwork alongside some of the world’s most recognizable characters is a dream come true.”
Additionally, Cool Cats will also be unveiling a curated collection of limited-edition merchandise that will be available at 11 Macy’s flagship stores and online at macys.com. The merchandise collection includes a plush the Blue Cat character and a vinyl collectible.
Clon added that this milestone means even more to him thanks to the Cool Cats community. “Blue Cat and Chugs will be flying high and I’m excited to see new fans engage with our characters as we look ahead to an exciting new year for our brand.”
The Macy’s announcement arrives following news of three upcoming games with nWay and iCandy—both a part of the Animoca Brands ecosystem—and Sync Studios.
In addition, Cool Cats received a strategic investment from Web3 giant Animoca Brands and has a strategic partnership with leading AI and metaverse technology and content company Futureverse.
The 97th Macy’s Thanksgiving Day Parade will air nationwide in the U.S. on NBC and stream on Peacock, on Thursday, November 23.