World of Women and Billboard have teamed up to create an exclusive NFT drop in honor of Billboard Women in Music. The series of NFTs feature WOW founder Yam Karkai’s portraits of music icons Christina Aguilera, Madonna, and Mariah Carey gracing the cover of Billboard. The NFTs were dropped during the 2022 Billboard Women in Music event and summit, where this year’s honorees included legends like Bonnie Raitt, marquee artists like Doja Cat, Karol G, and Phoebe Bridgers, and industry trailblazers like Golnar Khosrowshahi.
Karkai and World of Women have struck a chord in the NFT community, where things can often feel like a boy’s club. The project sold out almost immediately when it launched in July 2021, generating more than $40 million in just under two weeks. Hollywood luminaries like Reese Witherspoon, Shonda Rhimes, and Eva Longoria have proudly displayed their WOW avatars on social media platforms, and with those endorsements the floor prices for each NFT have risen meteorically; each digital portrait now commands hundreds of thousands of dollars each.
“We are thrilled to collaborate with World of Women and Yam Karkai for this monumental first for Billboard,” Julian Holguin, President of Billboard, said in a statement. ”The cultural significance of this partnership aligns perfectly with our commitment of championing women who are breaking down barriers and shaping culture within music and beyond,” he added.
Sources: Billboard; Nftnow